This is an excellent first chapter to a fascinating book on Internet marketing. I got the full book and it was loaded with usefuol information I have not seen anywhere else. The approach is entertaining, informative and fun! If you are thinking about marketing anything and have seen all the "come ons" in e-mails and such, you should read this book FIRST. It could save you a LOT of time, trouble and wasted money! Top Notch!